Can Small Office, Home Office (SOHO) Entrepreneurs Compete with Big Corporations on the Web?

Does the Internet really level the playing field? Is it realistic to expect small businesses to compete on the Web with the big players?
My answer is a qualified Yes!
Unlike television or print advertising, it isn't a matter of who can afford the largest ad or advertise the most frequently. On the Internet, the real question for small business people is, can you get enough people to come to your Web site to bring you enough business to prosper. Fortunately, your "enough" is much less than the "enough" required by the largest companies, and herein lies one of your assets.
Big companies have two advantages: (1) they can afford banner advertising on Yahoo and other high traffic sites, and (2) they can afford to refresh their content frequently. This allows them to (1) attract many new people, and (2) keep them coming back.
But big companies have some major disadvantages, too. First, they are so bureuacratic that they aren't quick on their feet. Too often they can't act or react without decisions from the top, and that takes time. Often people at the top are out of touch with the power of the Web, so advantages are not siezed rapidly, nor are mistakes fixed expeditiously. Being small has its advantages. Jay Levinson would call it the advantage of Guerilla Marketing.
Big companies often have a strong conservative streak, so in an effort not to offend anyone, their Web sites can be ... bland (for want of a better word). More often than not they are looking to enhance their already known names, not to sell directly over the Net.
Now let's look at some of the advantages of small office, home office (SOHO), entrepeneurial Web marketers:

• You have just as much the space in the heavily-used Web search engines as the big companies. They have one listing, you have one listing (unless you take advantage of the "Multiple Doors of Entry" strategy).
• You can do niche marketing through newsgroups and mailing lists that few big companies are exploiting.
• You can pursue multiple strategies, and experiment freely with new approaches. Few large companies give that kind of freedom to their Webmasters.
• You can find creative ways of being discovered by thousands of people if you work at it. Big companies need their Web sites to be discovered by millions of people.
• You can pay less for your Web site than big companies-- much less. When big companies approach advertising agencies, the ad agencies see dollar signs in their eyes. They produce first class Web sites for $50,000 to $100,000s and more. You can get a first class Web site developed by an independent Web site designer for $1,000 to $5,000, and sometimes less.
• Small companies don't have the tremendous overhead that their bigger competitors have. Your profit doesn't have to be as high to succeed.
• Small companies can offer the kind of personalized customer service that their big cousins only write advertisements about. Potential customers don't have to go through layers of bureaucracy to get to someone who will actually help them.
• You'll never find a less expensive way to market your goods and services globally.

But there are some things you ought to think twice about. For example,

• Don't expect to build a high traffic Web site you can sell advertising on. Those are very expensive to develop unless you just happen to get lucky.
• Don't wait to develop a Web site until everyone else has done it. Early adopters have an advantage they should sieze now. The entry cost isn't so high you can't learn as you go.
• Don't expect to sell items directly over the Web without paying for (a) secure server, and (b) a convenient shopping cart buying system (unless you have just a few products).
• Don't expect to get rich, but do expect to expand your present business.
• Don't give up the successful advertising you are doing now. Add a Web site to your existing advertising mix. Then if your Web site is wildly successful....
• Don't be surprised if people don't come to your Web site if all you have are goods or services for sale. Offer them something of value (e.g. information) and they'll be more ready to look favorably on what else you have to offer.
• Don't spend your money on a Web site to advertise a service or product to a strictly local market (unless you live in the Silicon Valley).
• Don't sit on your hands while more expensive bells and whistles emerge to give the advantage to bigger companies. Act now!

To sum up. Does the Web really level the playing field? It'll never be precisely level. But the Web is a wonderful opportunity for the aggressive entrepreneur to expand a business successfully, right alongside the largest corporations in the world. What are you waiting for?

Link to: Can Small Office, Home Office (SOHO) Entrepreneurs Compete with Big Corporations on the Web?
http://www.wilsonweb.com/articles/compete.htm

Tips To Ensure You Make Online Income

Firstly, as there is so much information on the internet you need to be careful about whose advice you accept. Some people claim to be experts when in fact they have very little experience themselves yet will take money from those who are totally unaware.
Both offline and online this sort of thing goes on all the time. Once they make a sale or two they decide they are going to target those who are looking to make online income. If you are experienced in the online income market and know what you are talking about then it is perfectly acceptable to be in this market. If someone does not have the credentials to back up their experience you, as an internet marketing beginner, must be careful about accepting advice from them.
If you are not sure, then this is when you need to do a little research and check out their credentials. You will find out if someone is legitimate or not by joining a couple of internet marketing forums and asking about them.
The social networking sites offer you the opportunity to make friends and observe who is a good person to follow the advice of. Twitter is one place where you can build a list of followers and read their updates.
Secondly, you need targeted traffic so you need to spend the majority of the time that you are online every day marketing your business in order to make online income. A good portion of your time every day should be spent on blogging.
Blogs are very popular not only with readers but with the search engines too. There are a vast amount of resources online that you can tap into to learn to blog successfully. One of the best websites online for teaching people how to blog is ProBlogger.Net.
Due to the amount and outstanding quality of the content that is available to you, ProBlogger could be termed an authority site. Just by following other successful bloggers that hang out at this site you can learn everything you need to make online income as a blogger.
The great thing about blogging is that it allows you to make online income writing about things you enjoy or have a passion for. Over a period of time you can also generate a huge amount of free traffic to your blog. The perfect way to sell advertising, sell products and make online income is by having a quality blog which receives a lot of highly targeted traffic.
Just to recap then, the two things you must do to make online income is be careful who you accept advice from, learn how to blog and become proficient at it.

Cynthia Minnaar, the owner of http://www.cyns-home-biz.com , works full-time from home online and she invites you to visit her site to learn more about making Online Income.

Making money 24/7/365 As An Online Affiliate

I too was looking around online and using google for helping me find a source to get me started in the right direction. I heard of many people talking about how they were making money on the internet selling products. I could never even sell my own stuff on eBay. Seriously. When I found out I could sell products I didn't even own, that motivated me and gained my intrest immediatly. I found lots of websites that solicited these so called online businesses. Many had really intricate instructions using HTML,WIDGETS, and lots of other computer lingo that I didn't understand. Pluse their webpage just seemed to be a very hardcore sales pitch. They seemed just more intrested in making a sale then making me understand so that they could secure a sale.

I finally stumbled across a company that made everything easily understood and explained exaclty how everything would work. They said your going to need a website, then your going to need traffic to come to your website, finally your going to need to have or know where to direct people so that they can purchases whatever it is that they are looking for. That's it. Of course they explain each of these steps and how to do it in a little more detail than that, but it's not hard. Let me remind you that this is not another "Get Rich Quick" scheme. This does take some work and application, but folks this is by far the easiest and cheapest business to get going. It cost me $10 to get started. If you can just spend 5-10 hours a week just doing some minor things to help your business out, you can expect to start seeing money in about 1-2 weeks. If you spend 5-10 hours a month you can expect to see money in about 1-3 months. The amount of profits you make will vary on how much you put in. Remember you get what you put into it.

The creator of these websites that I got started with is making an average of $70,000 dollars a month on just ONE of his many websites. Many other people are making similar profits. I am sure on my way to join them in that boat. When I got started I had my doubts of course. I just didn't want to be scammed, but just for $10 dollars to get started learning money making strategies and how it's done, if it were to have been a scam $10 seemed to be a minimal loss if you ask me.

Some strategies that they teach includes Search Engine Optimization (SEO), how to implement Google Adwords & Adsense, how to get Paid-Per-Click Traffic, Free Traffic, and lots of other strategies. Find out more by visting the recommended site.

You also find out how to identify Scams and what to look for if a website appears to look legitimate.

If you are somewhat skeptical thats perfectly normal. I was initially. Nobody wants to be scammed. When you do visit the recommended site just google the material that you find as I did and you will discover its legitimacy and find testimonials, related articals, etc.

I can honestly tell you that the internet is the 24/7/365 money making machine. I make money in my sleep, while I'm playing golf, at the movies with my wife and kids, or doing anything but working HARD.

Go ahead and try it, test it out and you too will be that much closer to financial independance. Take the risk as I did and "do today what others won't so you can have tomorrow what others don't"!

You can visit my site to find out more on how to become an affliate or sell your own products and make substantial profits online.

About The Author
My name is Michael Tristan. Not long ago I was in a serious need for cash. I spent most of my time just searching for ways to make money. It didn't matter to me how just as long as I was making money. I researched real estate, stock market, index funds, the whole nine yards practically. All way to complicated and all required lots of start up capital. Long story short I finally came across a online program on how to make money online by selling products you don't even own. No paper work,no cold calling, no inventory, and most importantly minimal start up capital. It cost me just $9.95 to get started. It has forever changed my life. I have done a lot of research on a few programs and the one's I have written a review on not only are unbelievably easy to get started, but dirt cheap. There is no catch. These programs are designed for a win/win situation. I'm a big believer on "give and it shall be given to you" so by writting this article I'm trying to help those in need. There is an abundance of money out there for everyone. Ways to make money should not be kept a secret. There's more than enough for everyone. Spend wisely. For more information about these products just read the reviews at http://www.apexpurchases.com


I Read this Article, ans it struck a chord with me, as I have been scammed/Ripped off, blah blah, and I know how awful that feels, especially when you are in real NEED for money. I think this article gives you information without being to complicated. I recommend this guys work! Nigel Johnson

Start Earning Money, Grab a Web Marketing Ebook Now

The web marketing ebook titled "Honest Riches" is the ultimate tool that people need to help increase the income of their online business. People who have already lost hope and interest when it comes to generating traffic to their website are now back again on the track. They no longer need to endlessly look for a web marketing ebook as they now have what they have long been looking for and there is no way but up.

The "Honest Riches" web marketing ebook makes people more confident in utilizing internet marketing. The web marketing ebook is ideal for beginners in the world of internet marketing as it provides them with a detailed step by step guide on the things that they need to do. Forget about getting rich instantly because this web marketing ebook will teach you only the legal way to do the internet marketing. Also this web marketing ebook presents a number of methodological methods when it comes to acquiring more internet visitors. All you need to do is to strictly follow the guide laid out in the web marketing ebook and you are sure of achieving success in your business.

The Enumeration of What You Should Learn From a Web Marketing Ebook

A lot of people come up with their own versions of a web marketing ebook that is aimed to teach those who do not have the skill to do internet marketing. What you can typically learn in a web marketing ebook is the entire link building process which helps you to succeed in your internet marketing venture. Of course it does help to have a positive outlook and the determination to be able to learn this tough process of internet marketing.

Affiliate marketing, product reviews, website design and improving content is usually included in the web marketing ebook. It will also teach you how to increase the traffic of your site through the help of different techniques when it comes to placing your articles or advertising on different sites, and how to use search engine optimization to its maximum level. Having a professional looking website, which you learn thru a web marketing ebook, gives you more chances for success. Those who have no knowledge on putting up a website may even have their site done by the creators of a web marketing ebook. Some do it in a way that the control panel is easy to navigate to make it easier to make alterations later on.

Promoting products over the internet has definitely become easier with the web marketing ebook.



About The Author

Richard Legg is well-experienced in providing tips on Web Marketing Ebook. If you like, he may also help you in having an affiliate marketing strategy. To know more of these, visit: http://www.richard-legg.com/

The author invites you to visit: http://www.richard-legg.com/

How to Make Money With Google AdSense

YourNetBiz - MyInternetBusiness - Is This REALLY the Business to Be In?

Brief Introduction 
If you've been in the market for a home based online business, you probably have come across a very popular one by the name of YourNetBiz (the 3rd phase re-launch of MyInternetBusiness). Now this system has taken the internet by storm in recent months with Rob Hannley and Dave Garven taking the online home based business sector to the next level.
So What's The Big Deal ?
The main focus on the YourNetBiz system is that it's basically an online "business in a box". The majority of members dive right into the 'meat' of the system which has a phenomenal compensation plan by promoting the business itself. Members earn anywhere from $300 for a bronze sale, to a jaw dropping $2000 per Platinum sale on a two-tier payout scheme. You also get an override commission from all your front line members' sales. Another point to note is that you collect the payment directly from your sale...no old school system of having to wait to get paid out by the company 14-30 days later. What makes this quite fascinating is that some members are achieving 30-40+ sales  a month. Do the math and it's not too shabby to say the least for a business where you essentially don't even have to talk to your prospects as you have your own personal assistant to do that for you!
So Is This Another MLM Or Pyramid Program?
In short, most definitely NOT. What isn't emphasized enough personally speaking is what's WITHIN this 'business in a box'. I personally like to call it the 'University Of Internet Marketing'. Within the media vault in the back office (this is the site you'll get with everything you'll need for the business...essentially the 'box' of the business), there are over 700 video tutorials covering every aspect of internet marketing. From simple basics of how to set up a Gmail account to advanced PPC strategies, it has it all. You also get handed over 2000 in demand products ready to market or even use yourself at your disposal of which you earn 100% of the sale. All of these products may I add are neatly set up in your own Retail Centre which is basically your own online shop all set for selling to your prospective buyers.
Impressive! So what do I have to do to join ?
Hold on.....there's more ! When you join into the business, you will also have your own personal mentor. This is basically the individual that introduced and sold you the business. You have full access to your mentor, on a daily basis if need be, to show you step by step what to do (and what NOT to do) in order to set up and start earning from YOUR online business. The icing on the cake is that if you join at the Platinum level, you automatically become a member to the private vacation club. This in itself is worth the one time joining fee !
In closing, out of the many online businesses available out there on the internet today, this one definitely gets a big thumbs up from me and pretty much takes the crown. In all my years of marketing on the internet, it's comforting to know that there IS a business online that actually exceeds the hype that preceded it!

To read an in-depth review on one of the top rated online opportunities today and to get some business freebies, go to http://www.ynbreview.com
Amit Sharma - Amit Sharma's Bio. Amit is a highly experienced online marketer in the UK and also the co-founder for the Ultimate College Survival Guide.

Article Source: http://EzineArticles.com/?expert=Amit_K._Sharma

"Do you have what it takes to be a Success?"

Dynamic Ways to Produce Easy Online Income - Easy Online Income Ideas

Easy online income can be grasped by everyone if they are willing to listen and follow the coaching that is provided. There are numerous ways with the advent of technology to create income within the grasp of your fingertips. It would literally take me pages upon pages to discuss all the ways to create easy online income However we are only going to focus on the dynamic few in this article.
In my opinion the best way to create easy online income is through the direct sales route of network marketing. With network marketing you are able to align yourself with a company that does all ground work for you. They have the product(s), they will ship them directly to your customer, they will handle the accounting, and billing, all the while you are reaping all the benefits.
With network marketing you can create easy online income by referring people to your website to learn more about your products and then to place their order. Also, you can refer business prospects to your website for additional information on how they too can create easy online income just as you have.
With the proper mentoring, training and coaching you will learn how easy it is to create online income that will help you to pay the electric bill, make a car payment, a mortgage payment or replace a full-time income. The best part about network marketing is the friendships, and relationships you will build. What more could you ask for in building a business.
If I had to pick a number one source for making easy online income I would have to pick network marketing as my overall choice.

Steve Greer Is A Professional Online Marketer Who Will Teach You How To Create Easy Online Income. You Can Find More Information On How To Create Easy Online Income At: http://www.YourProsperityMentors.com

Article Source: http://EzineArticles.com/?expert=Steve_Greer

9 Home Online Income Ideas For You to Consider

There are a great many ways that you can make online income from the comfort of your own home. Here you will find 9 different ways for you to consider.
1. You get paid to sell other people's products so you could consider becoming an affiliate marketer. This is an excellent way to make online income from home. Selling other people's products is one of a variety of ways to make online income with affiliate marketing.
2. If you recruit or sponsor new affiliates you will get paid a commission on their sales. This is a great way to make online income on the efforts of others and is known as two-tier affiliate marketing.
3. Taking online surveys or doing data entry are very popular. Many businesses will pay consumers for their opinions and for testing products. This gives you an opportunity to make online income as well as help shape future products.
4. Such companies such as Amway or Avon, who have been around for over 40 years, offer Network marketing opportunities. You have a choice from a great many network marketing companies that you can join and make online income.
5. Another way is to buy products and sell them on eBay. So many millionaires have been created from products bought and sold on eBay. This is a great way to make a part-time online income or even turn it into a full-time online business.
6. Both readers and the search engines love blogs because they usually contain unique fresh content. If you have something you enjoy talking about, you might as well try making an income doing it online. So you could start your own blog and sell things on it.
7. Get paid for writing website or blog articles for other people. Millions of websites and blogs need unique content so there is a huge potential market for this. If you enjoy writing, you can make a great online income doing this from home.
8. Earn residual income from selling memberships. Niche marketing sites offer great residual income opportunities. Another example of a membership you can sell and get paid every month as long as the account is maintained is website hosting.
9. You could consider becoming a virtual assistant and earn an income by working for companies from your own home. As a virtual assistant you can offer your expertise to businesses and make an income doing tasks such as bookkeeping, typing, answering phones and so on. You will find that many businesses nowadays prefer employing telecommuting employees over those who travel to work.
These are only nine ways out of many that you can consider for making online income from your own home. You can certainly make as much income as you want working from the comfort of your own home online, so these may trigger more ideas for you.

Cynthia Minnaar runs her own online business full-time from home and is the owner of http://www.cyns-home-biz.com. She invites you to visit her site for more great ideas on how to make Online Income from home.

Article Source: http://EzineArticles.com/?expert=Cynthia_Minnaar

Earn Extra Income Online

Many people are searching for new ways to earn extra income online. There are a number of new business opportunities for the home based person that appear almost daily. Almost all of them offer the ability to earn extra income online if you have a product idea to sell. They also require you to continually chase potential customers instead of attracting new leads. This approach can result in less than the amazing results promised by their marketing. Blair Ireland and the Infinity 800 team at http://www.AllTheMoneyYouWant.com/4123.php have implemented a proven internet business that attracts leads and allows you to earn extra income online. This approach skips the complexity of product development and focuses more on instant success by driving traffic to your web site. This simple marketing system results in quick success and you can start to earn extra income online literally within days or even hours of signing up.

No gimmicks, free giveaways or other tricks

Traditional online marketing systems also require giveaways or free incentives to drive traffic to their web sites and earn extra income online. The Infinity 800 system doesn’t need you to create any of these giveaways or free products. The system already has the basic product for you to offer and it gives you everything you might need for marketing the product and to earn extra income online, right from the comfort of your own home. You do not need to travel anywhere and you do not need to sell any products to individual people in a face to face setting. This includes having to call up your friends and family members and tell them about your “new opportunity”, which tends to scare them off. The system is based entirely online, and can be operated 100% from your kitchen table. Even people with no prior internet experience can find immediate success and earn extra income online with this simple system. At a low cost to enter, the entire approach is easy to use, focused and an affordable way to earn extra income online for anyone.

Marketing Strategies that work

The Infinity 800 system offers the marketing education that not only helps earn extra money online with Infinity 800, but can be used to sell any product or service. The easy to follow strategies and the basic business plan help the new business owner build their customer list quickly. They can start to earn extra income online with the Infinity 800 system, generating multiple cash payments as often as weekly. Later, once the all important customer list is built by capturing both prospects as well as team members who sign up the business owner who wants to add more products or services (either their own or some other affiliate), can easily do so to earn extra income online over and over again. The customer on that list, have already shown their desire and ability to purchase, so adding on additional products on the “back-end” can be very profitable, using the techniques taught in the Infinity 800 system. Starting a new line of products or services, when you already have a built up list, multiplies your success and ability to earn extra income online. Also, the success tends to feed on itself, so the more success attracts more customers, partners, and opportunities. With each working strategy and product building upon the entire approach to earn extra income online, your life and wealth continues to expand and prosper.

Don’t Wait: Get Started Today

There is money hidden in time. The business world likes and rewards speed and the action taking habits that many entrepreneurs have. With the low upfront investment, the team leverage concept, the easy to follow marketing strategies, there aren’t many other opportunities out there to earn extra income online as effective as the Infinity 800 system. If you are even thinking about starting your own business system from home then the Infinity 800 tools and marketing strategies ought to be worth some investigation. To find about more about this opportunity, visit Blair Ireland’s website at: http://www.AllTheMoneyYouWant.com/4123.php. This easy to implement, low cost, home-based business will help you earn extra income online and lead you down the path to a better life, even while you continue to work at your existing job if needed.



About The Author
Blair Ireland worked as a pipe fitter before joining the Infinity 800 team He recently expanded his financial success through the Infinity 800 system. For more information visit the website at http://www.AllTheMoneyYouWant.com/4123.php or email Blair at ireland_blair@hotmail.com.